It's not just
a party.

A party supply store that wanted to talk about celebration, not products.

Aquarela sells party supplies and custom items in Ipatinga, Brazil, with affordable prices and handmade products. It needed to stand out from well-established competitors with simple, friendly communication. Because a party is the moment we stop and celebrate with the people we love.

Customers want to throw a great party for the people they love, on a small budget and without time to drive all over town.

So, before the design, the personality:

• The name and tagline.In lowercase, with “Sua festa, aqui!” (Your party, right here!), which also becomes a round badge.
• The colors.Orange, sunflower yellow, pink, purple and green, with black and white.
• The typeface.Gibson, in three weights.

From the shop window to the feed.

The project delivered the visual identity manual, social media applications, in-store pieces and ID badges. The other pieces show how far the system can go.