Branding is ongoing.Branding is ginga.Branding is management.
Look at the end of the word. The “ing” is action in progress.
Our way of
Ginga is a Brazilian word with no exact translation. It comes from capoeira, the Afro-Brazilian art that blends fight, dance and music. It’s the move that never stops: the body sways, reads the other player and is always ready to respond. That’s how we see brands.
Not even our own brand stood still.
It kept changing along with the business.
Londe Design. The beginning, with a monogram.
The symbol changed. The name didn't.
The word gained weight. And a dot.
Drawn by hand, letter by letter. The dot left and came back.
Our own lettering went up on the wall and onto the cap.
The dot stopped being a full stop. It became a starting point.
Brand(ing) never stops. Ours doesn’t either.
There's a scene that keeps playing out in the brand business.
We know this scene from the inside. And we know how it ends: a brand isn’t something you make once. It’s something you look after.
Because the ginga
never stops.
Shall we take
a look at
your brand?
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