Science
without the chill.

In this industry, almost every compounding pharmacy looks like a clinic. Livser needed to look like care.

Livser is a compounding pharmacy in Tijucas, Brazil. It needed a personality of its own, sophisticated and easy to remember, able to say two things at once: the precision of every formula and the human, botanical care behind it.

Trust, without the chill.

The symbol brings together a hummingbird and a leaf. The hummingbird adds lightness and a sense of care that keeps renewing itself. The leaf recalls the botanical origin. Together, they open up like wings.

• The typeface.Sans serif, high contrast, in widely spaced capitals. A nod to the signs of old apothecaries.
• The colors.Beige, warm white and graphite. Calm instead of hospital white.

From the label to the counter.

The project delivered the logo and its variations, colors, typography, stationery, digital applications and labels. The other pieces show how the brand can extend to the point of sale and to the team.